About us

Our team is a group of family and friends. For different reasons, we were all looking for more natural and eco-friendly products – for ourselves, our kids, or for the benefit of the planet. But none of us had enough time or patience for research. At an evening out with the group, we ended up realising that together we can help each other with this and the idea for luhmie was born.

The name luhmie is inspired by the Estonian/Finnish word for snow. We value products that are clean like snow and do not accelerate climate change. If everyone can easily find such products, better consumption habits will follow! So, we made it our mission to:

Empower people with clear information to buy planet-friendly products

This is what luhmie is all about:

  1. We look for certified natural cosmetics from European producers; 
  2. We show you what the different certifications look at (see here);  and 
  3. Then it is up to you to decide what is important to you and what you want to buy.

We are at the very beginning of this exciting journey. And we would very much like you to join us! Tell us how to make this platform more useful, so we can build a tool that helps everyone make better choices. For feedback or more information, please contact us here.