Why us?

We do the research, so you can decide what matters most to you.

Firstly, our website only lists beauty products with certifications. Producers use these to prove that their goods have certain qualities (e.g. organic) or are environmentally and/or socially preferable (e.g. low carbon footpint).

Secondly, as these certifications mean different things, we show you which areas of a producer’s activities have been checked when the particular certifications are issued. We are interested if these 10 areas are covered:

Thirdly, we will also let you know if the product has no plastic packaging and is made in the UK.

Very important! We only look at what the standards for each certification require. We do not check if products or their producers actually meet those standards (or to what level), or issue any certifications ourselves – we believe this is best left to the experts!